Chief Bright Spark
0402 485 902
Trudy Johnston is the leader’s leader. A story teller. She has an uncanny ability to meet someone, immediately identify their WOW factor, then communicate their story authentically and with irrefutable impact.
Her drive to support Change-Makers and Thought-Doers is fuelled by 25 years of experience in PR, marketing and personal branding. She has lectured at both the University of NSW (Masters’ level) and Swinburne University. Prior to that she won a University Honours Scholarship.
Her professional history includes managing Sydney2000 Olympics media activity, turning debut authors into front-page news, re-launching the careers of award-winning musicians, such as Toni Childs and placing the spotlight on the Australian Chamber Orchestra, Sydney Symphony and Museum of Contemporary Art.
Today Trudy does way more than lead the Vim + Zest team to create marketing and PR campaigns based on solid strategy, robust research and strong tactics to get a message out there with cut-through and conviction. She helps develop leaders.
Account Manager & Social Media Manager
As most recent member of the team, Jacqueline Marcuzzi joins us from Canada. After graduating with a Bachelor of Commerce from the Queen’s School of Business, Jacqueline began her advertising career in Toronto.
Over the past 4 years, Jacqueline has worked at Grip Limited, a full service agency in Toronto making an impact on key accounts including Expedia.ca, Honda, Kokanee Beer, Lindt & Sprüngli and more. By working across several accounts with a variety of clients, she has gained a wide range of experience leading national campaigns in the mass marketing and digital space.
Before moving to Australia, she led the successful launch of chocolate brand, Russell Stover’s first campaign in Canada, which included a brand new website build, digital, and out of home advertising.
Jacqueline strengths lie in marketing communications, strategy development, and project management to enhance and further develop new and existing brands.
Senior Fact Finder + Wordsmith
Meredith loves words. Reading them and writing them. Cutting her teeth in the world of words working on the Sydney Morning Herald helped her understand how to craft just the right message. Nothing makes her happier than researching into the background of a topic, discovering, and writing about, a new perspective on what people think they know.
Communication, change management and media and public relations form the spine of Meredith’s body of work. She spent many years working for, and consulting to, some of the biggest corporations in Australia in the areas of communication, change management and media and public relations. Highlights include media and pr for UBS Warburg’s America’s Cup sponsorship, the Clean Up Australia campaign and Westpac; and, while working at IBM Business Consulting, communication and change management projects for BHP, Qantas and Myer, just to name a few.
Meredith and her husband settled in the beautiful Northern Rivers to seek that elusive tree change. And they found it! But the word bug has never left - she thrives on deep diving into research and discovering the nuts and bolts behind trends, challenges and opportunities.
Meredith’s qualifications include a Master of Arts in Communication Management from the University of Technology, Sydney; a Graduate Diploma of Social Ecology from the University of Western Sydney – and much more.
Meredith is also an author, and award winning Toastmaster. When she’s not Vim + Zesting, you can find her making a difference by sharing the art of intentional laughter, and helping people find ways to incorporate happiness and fulfilment practices in their lives.
Iain delivers a unique blend of creative pragmatism with an enthusiastic work ethic. A cutting-edge creative in his industry, dedicated to delivering brand and creative design that see bottom-line return.
His extensive skillset has seen the brand creation and brand management of some of Australia’s most iconic brands, including the Sydney Opera House, 2000 Sydney Olympic Arts Festival, Queensland Performing Arts Centre (QPAC), NRA Australian Fashion Design Awards and Sanctuary Cove International Boat Show, to name a few.
Internationally, across in the UK and Hong Kong/China, he has created and implemented brand strategies, digital solutions, international campaigns and brand development for the likes of Volkswagen, Scania, Spire Private Hospital Group, Bournemouth Tourism, Bournemouth Coastal BID, The Cancer Council, Peter Jones Academy, The Tenants Voice and Pure Australian.
As the the former Lead of Design Communications of Sydney Opera House and Creative Director of Village Roadshow Theme Parks (formerly Warner Village Theme Parks), Iain has a wealth of experience in global branding, including implementing the leisure front for Harry Potter and The Matrix in Australia. With big-picture-thinking, practical management skills and a life spent in fast-paced studios he delivers outcomes that meet, and exceed, expectations.
Account Manager & SEO Copywriter
Meet a writer with creative pedigree and a manager whose experience is the definition of diversity.
Tom has an insatiable passion for words but loves a well-ordered spreadsheet too. Imagine a poet, journalist and storyteller mixed with a multi-tasking office manager and you'll get a taste of what this talented copywriter can do.
Originally from the UK, Tom has spent the last decade working internationally as a performer, writer, arts producer and company manager.
All that creative expertise combines with his keen analytical mind to produce high-level copy that consistently exceeds expectations.
From SEO-rich webpages and endlessly shareable content to enticing adverts and enthralling speeches, Tom delivers the wide-ranging copy that helps businesses to flourish.
Visual design is more than a look, it’s a personality and a story. A lover of writing, art and technology, it was no surprise that Emma Terrens became a graphic designer.
Gifted with limitless creativity, an exceptional eye for detail and a knack for storytelling, Emma knows how to make a brand reach its full potential in engaging audiences and building tribes.
Emma is a well-rounded designer and loves a challenge. She goes above and beyond in order to put her skills to the test, skills that she has been developing for nearly 10 years with Photoshop, Illustrator and InDesign.