Chief Bright Spark
0402 485 902
Trudy Johnston is the leader’s leader. A story teller. She has an uncanny ability to meet someone, immediately identify their WOW factor, then communicate their story authentically and with irrefutable impact.
Her drive to support Change-Makers and Thought-Doers is fuelled by 25 years of experience in PR, marketing and personal branding. She has lectured at both the University of NSW (Masters’ level) and Swinburne University. Prior to that she won a University Honours Scholarship.
Her professional history includes managing Sydney2000 Olympics media activity, turning debut authors into front-page news, re-launching the careers of award-winning musicians, such as Toni Childs and placing the spotlight on the Australian Chamber Orchestra, Sydney Symphony and Museum of Contemporary Art.
Today Trudy does way more than lead the Vim + Zest team to create marketing and PR campaigns based on solid strategy, robust research and strong tactics to get a message out there with cut-through and conviction. She helps develop leaders.
Lawrence is a highly accomplished and results-driven Creative Director, with over 25 years experience in advertising, marketing, photography and design for some of the best agencies in Australia. At the age of 21 he became one of the youngest Senior designer/Art Directors in advertising at Clemenger Sydney.
There is an old saying “Give someone a job they love and they will never work a day in their life”. That’s Lawrence’s motto.
Lawrence’s key achievements include starting the first legal download company for independent artists in Australia. He designed and developed a complete CMS for online business using Ruby on Rails. With his mum, Lawrence creating ‘Red Heads for Red Heads’ went Borneo with his mother to help save the orangutans and raised over $250,000.
He received two scholarships to AWARD School, he designed and created HAHN ICE, designed collateral and worked on the 2000 Sydney Olympic bid. He reduced SAE Institute’s print and production costs by more than 50% and successfully rolled out their international brand rollout in over five countries. Lawrence made a film with Dave Rastovich called Life Like Liquid about surfing and music, sponsored by Billabong.
Head of Digital + Media
With 14 years experience as a marketer, Emma has always worked in environments she is passionate about. She holds an BA Hons Marketing and a Diploma in Interactive Marketing. Her high level proficiency in Google Adwords, SEO, CMS, eDM and adsorbing platforms is second to none.
Emma’s most recent role at Village Roadshow saw her managing exciting digital campaigns for major movie & TV releases including The Hunger Games, The Lego Movie, Red Dog, ABC and BBC over the past 7 years. She also successfully launched them into the social media space. Prior to this, she was an integral part of the launch of a new interactive website for Sydney Opera House and its ticketing engine. She also worked extensively with Sydney Aquarium and Sydney Tower in conjunction with SeaWorld and Wet n Wild theme parks as part of the MyFun brand.
Emma is a highly analytical problem solver and strategic thinker striving to influence change through delivering insights that result in higher customer retention, brand loyalty and repeat business opportunities.
Business Development Manager - Europe
Maeve has over 20 years experience in brand, marketing and commercial planning in the sports industry. She has worked extensively in many international markets including Australia, New Zealand, Asia and the UK and Ireland.
Her work has seen her apply her skills in and with organisations such as RaboDirect, PRO14 Rugby, the Wallabies (Australian Rugby Union), Football Federation Australia (Socceroos and A League), the Asian Football Confederation and a number of e-learning sports related businesses.
She has worked on all ‘sides of the fence’ and as a result had 360 degree perspective on projects to achieve best outcomes. She has worked extensively with rights holders, brands, consulting agencies and run her own business internationally.
She is very experienced in green field projects with business expansion plans both locally and internationally.
Maeve worked in Australia for many years and is now based in Europe – Ireland to be precise.
A writer with creative pedigree, Tom has an insatiable passion for words and stories. Imagine a poet, journalist and storyteller all rolled into one and you'll get a taste of what this copywriter can do.
Originally from the UK, Tom has spent a decade working internationally as a performer, writer and director. As a copywriter, all that creative expertise combines with his keen analytical mind to produce high-level copy that consistently exceeds expectations.
The diversity of Tom's copywriting reflects his ability to write great stories, whatever the brief. Tom has created video scripts for Umbershoot, a Melbourne video production company; proofread translations of environmental white papers in Lithuania; produced website copy for numerous small businesses and entrepreneurs and written a whole catalogue of mountain guides for the UK's Armchair Mountaineer.
From SEO-rich webpages and endlessly shareable content to enticing adverts and enthralling speeches, Tom delivers the wide-ranging copy that helps businesses to flourish.
Visual design is more than a look, it’s a personality and a story. A lover of writing, art and technology, it was no surprise that Emma Terrens became a graphic designer.
Gifted with creativity in both words and images, an exceptional eye for detail and a knack for storytelling, Emma knows how to bring a brand to reach its full potential.
Emma is a well-rounded designer and loves a challenge. She goes above and beyond in order to put her skills to the test, skills that she has been developing for nearly 10 years with Photoshop, Illustrator and InDesign.