Chief Bright Spark
0402 485 902
Trudy Johnston is the leader’s leader. A story teller. She has an uncanny ability to meet someone, immediately identify their WOW factor, then communicate their story authentically and with irrefutable impact.
Her drive to support Change-Makers and Thought-Doers is fuelled by 25 years of experience in PR, marketing and personal branding. She has lectured at both the University of NSW (Masters’ level) and Swinburne University. Prior to that she won a University Honours Scholarship.
Her professional history includes managing Sydney2000 Olympics media activity, turning debut authors into front-page news, re-launching the careers of award-winning musicians, such as Toni Childs and placing the spotlight on the Australian Chamber Orchestra, Sydney Symphony and Museum of Contemporary Art.
Today Trudy does way more than lead the Vim + Zest team to create marketing and PR campaigns based on solid strategy, robust research and strong tactics to get a message out there with cut-through and conviction. She helps develop leaders.
Lawrence is a highly accomplished and results-driven Creative Director, with over 25 years experience in advertising, marketing, photography and design for some of the best agencies in Australia. At the age of 21 he became one of the youngest Senior designer/Art Directors in advertising at Clemenger Sydney.
There is an old saying “Give someone a job they love and they will never work a day in their life”. That’s Lawrence’s motto.
Lawrence’s key achievements include starting the first legal download company for independent artists in Australia. He designed and developed a complete CMS for online business using Ruby on Rails. With his mum, Lawrence creating ‘Red Heads for Red Heads’ went Borneo with his mother to help save the orangutans and raised over $250,000.
He received two scholarships to AWARD School, he designed and created HAHN ICE, designed collateral and worked on the 2000 Sydney Olympic bid. He reduced SAE Institute’s print and production costs by more than 50% and successfully rolled out their international brand rollout in over five countries. Lawrence made a film with Dave Rastovich called Life Like Liquid about surfing and music, sponsored by Billabong.
Digital Marketing Specialist
With 14 years experience as a marketer, Emma has always worked in environments she is passionate about. She holds an BA Hons Marketing and a Diploma in Interactive Marketing. Her high level proficiency in Google Adwords, SEO, CMS, eDM and adsorbing platforms is second to none.
Emma’s most recent role at Village Roadshow saw her managing exciting digital campaigns for major movie & TV releases including The Hunger Games, The Lego Movie, Red Dog, ABC and BBC over the past 7 years. She also successfully launched them into the social media space. Prior to this, she was an integral part of the launch of a new interactive website for Sydney Opera House and its ticketing engine. She also worked extensively with Sydney Aquarium and Sydney Tower in conjunction with SeaWorld and Wet n Wild theme parks as part of the MyFun brand.
Emma is a highly analytical problem solver and strategic thinker striving to influence change through delivering insights that result in higher customer retention, brand loyalty and repeat business opportunities.
Content Creator + Publicist
Alexandra puts her passion for writing to work creating strong, original and captivating copy. She expertly captures the essence of the story to share with her audiences.
Most recently Alexandra was the Marketing Coordinator and Content Creator at Marching Elephants. Here she formulated and implemented marketing and social strategies for in-house brands and external clients, wrote website copy, as well as social media posting and management.
Alexandra also worked at UNSW in the Finance Department as the Communications and Projects Assistant, where she created Finance’s online content and copy. She is also a Contributing Feature Writer for Tidal magazine and has written for Virgin Unite, MINC magazine, Focus magazine, Mrs Mokum, One Quarterly, Russh magazine and Oyster magazine.
Visual design is more than a look, it’s a personality and a story. A lover of writing, art and technology, it was no surprise that Emma Terrens became a graphic designer.
Gifted with creativity in both words and images, an exceptional eye for detail and a knack for storytelling, Emma knows how to bring a brand to reach its full potential.
Emma is a well-rounded designer and loves a challenge. She goes above and beyond in order to put her skills to the test, skills that she has been developing for nearly 10 years with Photoshop, Illustrator and InDesign.