Delahrose Roobie Myer

Building Your Personal Branding Statement

[vc_row css=".vc_custom_1571192162445{padding-top: 15px !important;}"][vc_column][vc_column_text] What Is a Personal Brand? [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1573537802622{padding-top: 20px !important;}"]A Personal Brand is your unique profile, reputation and image. It’s how your audience comes to know of you, what they perceive you stand for and what they think you do before they meet you. It’s particular to you and identifiable only to you. Personal Branding anchors your reputation online, in the media and on social media. When you have a strong Personal Brand, you become the authority and thought leader in your field. With a robust Personal Brand, you become a leader in the mind of your audience. This is...

The Brand Spiral

[vc_row css=".vc_custom_1571192162445{padding-top: 15px !important;}"][vc_column][vc_column_text] The Brand Spiral: Create your ‘Pull Power’ [/vc_column_text][vc_empty_space height="20px"][vc_column_text css=".vc_custom_1573510339912{padding-top: 20px !important;}"]A smart and effective tool in building a personal brand, the Brand Spiral amplifies both personal and organisational brands.[/vc_column_text][vc_column_text css=".vc_custom_1573510359510{padding-top: 20px !important;}"]The Brand Spiral is an upward spiral movement; a win-win loop that works to amplify both personal and organisational brands. A helpful tool in building a personal brand; the spiral movement uses multiple channels to reinforce consistent messaging and values. This approach helps to create congruent identities across both personal and organisational brands. Contrary to traditional beliefs, branding does not originate from outside an organisation. In reality, the...

Personal Branding: The Essentials You Must Know

[vc_row css=".vc_custom_1571192162445{padding-top: 15px !important;}"][vc_column][vc_column_text] Personal Branding – the driver of your career success [/vc_column_text][vc_empty_space height="80px"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] What is a Personal Brand? [/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row css=".vc_custom_1571198322121{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][mkdf_icon_with_text icon_pack="font_awesome" fa_icon="fa-quote-left" icon_position="left" icon_type="normal" icon_size="mkdf-icon-large" icon_animation="" title_tag="h6" title="“A clear and authentic personal brand is what builds your strong reputation. It’s the public perception that’s the sum total of who you are, why you do what you do, what you stand for and what makes you different and unique.”" title_color="#7c7c7c" text="Trudy Johnston, Chief Bright Spark at Vim + Zest" text_color="#7c7c7c"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=".vc_custom_1572238976531{padding-top: 20px !important;}"]A Personal Brand is your unique profile, reputation and image. It’s how your audience comes to...

Wellness in Real Estate

[vc_row css=".vc_custom_1571192162445{padding-top: 15px !important;}"][vc_column][vc_column_text] Wellness Design [/vc_column_text][vc_column_text css=".vc_custom_1572218708498{padding-top: 20px !important;}"]There is substantial opportunity for wellness design in both commercial and residential developments. Wellness Real Estate is considered the next frontier to be radically transformed by wellness; the market was estimated at $134 billion in 2017iv and only continues to grow year on year.[/vc_column_text][vc_empty_space height="80px"][mkdf_button size="" type="" target="_self" icon_pack="" font_weight="" text="DOWNLOAD THE FULL REPORT" background_color="#000c7c" hover_background_color="#000c7c" link="http://www.vimandzest.com/wellness-real-estate/"][vc_empty_space height="80px"][vc_column_text] What is Wellness Real Estate? [/vc_column_text][vc_column_text css=".vc_custom_1572218790838{padding-top: 20px !important;}"]The wellness economy was estimated at USD $4.2 trillion in 2017 by the Global Wellness Institute, equating to roughly 5.3% of global economic outputi. It’s an industry that’s growing faster...

Optimising an exceptional growth trend

[vc_row css=".vc_custom_1571192162445{padding-top: 15px !important;}"][vc_column][vc_column_text] Wellness Travel [/vc_column_text][vc_column_text css=".vc_custom_1571195563155{padding-top: 20px !important;}"]There is an unprecedented opportunity for marketers to take advantage of the rapidly growing $639 billion wellness tourism industry. ‘Wellness’ is now a $4.2 trillion dollar industry and is growing at a staggering rate - 5 times faster than the GDP growth rate. Wellness is present in all areas of our lives, and today’s travellers overwhelmingly prioritise health and wellbeing over traditional notions of luxury and location. Tourism providers and resort managers can drive increased bookings and establish themselves as leaders in the market through deep data-informed audience analysis, defining traveller search intent,...

Lead Generation: A Beginners Guide

Lead Generation is the engine that powers a strong digital marketing strategy. It’s the process of being exactly where your customers are looking for your services and products. And helping them to buy from you. Leveraging data, curated content, digital platforms and media – it’s the process of attracting and converting new target audiences to ultimately become loyal customers. It’s the driving force that accelerates your business....