There is a recruitment pattern in the marketing arena of businesses across a wide variety of different industries.
Business owners are choosing to stop hiring Marketing Executives and start hiring Digital Journalists...
Plus, more than three quarters of marketers are planning to grow their existing content marketing initiatives in 2016.
Want to know why?
Because damn good content marketing is selling without the sales.
Consumers aren’t brainless sheep. They are your wife, your uncle, your daughter, you and me. And we are sick of having sales shoved at us across every communication medium.
When you create amazing content you stop trying to interrupt consumers and demand their attention.
And you become that the information and entertainment that they are actually seeking.
Need more reasons to boost your digital content marketing?
Here’s what good content can achieve for your business:
Here are some powerful examples of great digital content marketing that gets results:
So what can you do straight away to start harnessing digital content marketing in a big way?
If there is only one tip you take from this article, it should be this:
Make original content.
If it’s not different, funny, shocking, awe-inspiring, moving it will get scrolled passed quicker than you can say, ‘Why isn’t my digital content working?’
The prospect of generating new, unique and engaging content every day is daunting. Clients are often shocked and relieved when within a few hours they have a calendar of planned content for an entire year.
Plan. Then employ fantastic time saving applications and software to program posts etc. You’ll find the benefits of this effort multiplied in sales.