We live in a highly visual world. There’s a reason why Instagram is moving from strength to strength. In fact, it’s the same reason that social media in general has changed our world...
Images can be absorbed in an instant and we seek out images that give us an emotional response. Images tell stories. People remember stories.
Our every action is driven by emotion…the logic follows.
Guess how the Editor chooses what story hits the front page?
Sure, there is a hierarchy of criteria including timeliness or the story and the percentage of people impacted by the story content, however even the most relevant news will be kicked off the cover if it doesn’t come with a powerful image.
So here is how to take images that will make a journalist or editor stop and actually read the media release that accompanies it:
The same techniques that allow you to make editors want to print your images and stories will also work to make your website more engaging and marketing material stand out from competitors.