Where is the trend of content creation headed? Especially in a world where consumers are less tolerant of traditional advertising platforms...
The reality is consumer intolerance for paid advertising means businesses can supercharge their brand position via content creation. Cleverly crafted content that promotes the benefits of your business to consumers will cut through the clutter and make a powerful impact on your target market.
Content creation is a task that business owners struggle with. Hootsuite’s Australian Social Media Management Study shows that businesses find it challenging to create content, distribute it and share it on social media.
How to avoid the business pitfalls with content
Online business resource CustomerThink recently reviewed the challenges of content creation, highlighting the pitfalls that many business owners face. High on the list of issues included the inaccuracy of non-native writers, the inability to understand that marketing copy is not the same as marketing content, and the lack of clarity around who the audience is and what they want.
All of these problems are easily remedied by partnering with a full service digital marketing consultancy.
Doing business with batch content creation
When it comes to marrying your strategy with your processes and workflows, we’ve found that using the principles of batch content creation can be tremendously helpful in assisting you to achieve your goals.
Batch content creation is a tactic employed by heavyweights in the digital marketing industry, like Neil Patel. Patel is considered by the Wall Street Journal to be a top influencer on the web. Entrepreneur Magazine noted that Patel is the founder of one of the 100 most brilliant companies in the world.
Supercharge your productivity with batch tasking
Patel uses batch tasking to supercharge the flow of tasks. Other batch tasking enthusiasts say that batch tasking helps increase quality and accuracy while decreasing procrastination and stress.
By introducing batch tasking into content creation, you’ll find that you are more easily able to come up with ideas and resources for content (either for your in-house marketers or an agency to execute). You can even create separate and specific batches of content to achieve specific goals.
Say for example that you are a newcomer to an industry that you want to break into. You first need to establish your business as an authority in that area. But like most new business owners, you don’t have the time to manage your content 24/7, or to sit down with your agency every day to discuss the details of your day to day content creation. A few hours every other week is all you can manage.
Maximise your time with a sound content strategy
Here’s where batch content creation comes into play. You can sit down in one meeting (by yourself or with your content creation partner) and create/plan a batch of content orientated towards that goal. You can ensure the content is relevant to your audience, is promoted and amplified on various social media platforms and websites, and optimised for SEO.
Any questions or queries can be dealt with on the spot, as well as any potential snags that could occur in the dissemination of the content. It also allows you to maximise your time by gathering any staff members involved in this single meeting.
It's good business to have curated content
At the same time, changes can be made and the order of the content can be shuffled around without disturbing the underlying messages. Baseline figures of traffic and other metrics can be captured and noted.
For just a few hours every other month and week, you can have a regular, automatically scheduled feed of curated content that will help you meet your short-term and long-term goals, that you have personally signed off on and which you can easily track.
It’s a strategy that we recommend to all our clients and it’s really starting to catch on. Why? Because it works!
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