Byron Bay Events Bureau

WHERE IDEAS ARE BORN

Be inspired. Byron is Australia’s newest conference and business events destination. The region is rich with fresh, innovative ideas, prolific creativity and deeply-connected wellness. Byron is where ideas are born and home to inspiring, award-winning businesses.

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DETAILS

CLIENT: Byron Business Events Bureau

INDUSTRY: Professional Services, Tourism

SERVICES: Marketing Strategy, branding, web design, SEO copywriting, creative design, social media, PR

WHAT THEY NEEDED HELP WITH

A full Marketing Plan with campaign implementation to develop and launch the Byron Business Events Bureau brand in its key target market areas. To position Byron as the destination of choice for conferencing and business events.

WHAT WE DID

Devised a launched Marketing Plan: identified its Avatars, competitor set and target audience; created brand identity through logo design, print and digital collateral, wrote SEO website copy. We launched the campaign, captured website leads, generated awareness through highly targeted digital advertising, niche email marketing and trade magazines. We created long-form content, EDMs and social media. We conducted pre-and post-campaign Market Research and executed a national PR campaign with Mega Famil to gain coverage.

THE RESULT

We launched Byron as a growing hub of business excellence and innovation: where ‘cool’ business is done in a highly aspirational leisure destination.

We achieved 2nd position in our Google AdWords campaign, high levels of media coverage, excellent in-depth survey responses from target market and good market penetration through LinkedIn.

CURIOUS TO LEARN HOW WE CAN HELP GROW YOUR BUSINESS?
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