Be inspired. Byron is Australia’s newest conference and business events destination. The region is rich with fresh, innovative ideas, prolific creativity and deeply-connected wellness. Byron is where ideas are born and home to inspiring, award-winning businesses.
CLIENT: Byron Business Events Bureau
INDUSTRY: Professional Services, Tourism
SERVICES: Marketing Strategy, branding, web design, SEO copywriting, creative design, social media, PR
A full Marketing Plan with campaign implementation to develop and launch the Byron Business Events Bureau brand in its key target market areas. To position Byron as the destination of choice for conferencing and business events.
Devised a launched Marketing Plan: identified its Avatars, competitor set and target audience; created brand identity through logo design, print and digital collateral, wrote SEO website copy. We launched the campaign, captured website leads, generated awareness through highly targeted digital advertising, niche email marketing and trade magazines. We created long-form content, EDMs and social media. We conducted pre-and post-campaign Market Research and executed a national PR campaign with Mega Famil to gain coverage.
We launched Byron as a growing hub of business excellence and innovation: where ‘cool’ business is done in a highly aspirational leisure destination.
We achieved 2nd position in our Google AdWords campaign, high levels of media coverage, excellent in-depth survey responses from target market and good market penetration through LinkedIn.