Elements Of Byron

BAREFOOT LUXURY. NATURE ALL AROUND.

Absolute beachfront, 5 star barefoot luxury resort in Byron Bay. Cited by Forbes magazine as one of the ’25 Coolest Hotels in the World!’

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DETAILS

CLIENT: Elements of Byron

INDUSTRY: Tourism

SERVICES: Marketing Strategy, Digital Advertising, Social Media, Website, Digital Content, Campaigns, Creative Design

WHAT THEY NEEDED HELP WITH

Since opening in February 2016 we’ve worked with Elements of Byron to build new audience markets and anchor their position as a leading Australian luxury resort.  

WHAT WE DID

We provided a full set of creative, strategic marketing and design services. This encompassed an overarching marketing strategy including Creative and Graphic design, Website Design, Content Marketing and SEO Copywriting, Social Media, Online and Print Advertising, Photography and Film Production.

THE RESULT

Elements of Byron consistently performs well ahead of market and expectations. The resort has a high volume of repeat bookings, has achieved an online reputation score of 94/100 and has been awarded a number of international awards. We wrote two award submissions that won first place in the Tourism NSW Awards in 2018.

A highly targeted SEO focussed content strategy increased organic website traffic by 30% and boosted over 18 non-branded keywords to a #1 ranking in Google, significantly increasing searchability. Through the execution of a strong social media strategy, Elements of Byron achieved a 113% increase in followers and has seen a 170% increase in organic website traffic through social channels.

Vim + Zest… is a wonderful full-service boutique agency, drawing on their team’s diversity, creativity and ideas to produce great design and persuasive copy for our resort. They’re an absolute delight to work with and have exceptional customer service and a ‘can-do’ attitude.
DAVID JONES
Sales & Marketing Manager – Elements of Byron
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