Absolute beachfront, 5 star barefoot luxury resort in Byron Bay. Cited by Forbes magazine as one of the ’25 Coolest Hotels in the World!’
CLIENT: Elements of Byron
SERVICES: Marketing Strategy, Digital Advertising, Social Media, Website, Digital Content, Campaigns, Creative Design
Since opening in February 2016 we’ve worked with Elements of Byron to build new audience markets and anchor their position as a leading Australian luxury resort.
We provided a full set of creative, strategic marketing and design services. This encompassed an overarching marketing strategy including Creative and Graphic design, Website Design, Content Marketing and SEO Copywriting, Social Media, Online and Print Advertising, Photography and Film Production.
Elements of Byron consistently performs well ahead of market and expectations. The resort has a high volume of repeat bookings, has achieved an online reputation score of 94/100 and has been awarded a number of international awards. We wrote two award submissions that won first place in the Tourism NSW Awards in 2018.
A highly targeted SEO focussed content strategy increased organic website traffic by 30% and boosted over 18 non-branded keywords to a #1 ranking in Google, significantly increasing searchability. Through the execution of a strong social media strategy, Elements of Byron achieved a 60% increase in followers and saw a 170% increase in organic website traffic through social channels.