We devised the Brand and Marketing Strategy, logo and creative design and built the website for the experts in building wealth and portfolios in property investing and the share market.
CLIENT: Womens Money Forum
INDUSTRY: Professional Services
SERVICES: Marketing Strategy, Branding Strategy, Website Design, Logo Design, Copywriting
Strategy to launch the brand in key target markets to build financial literacy and empowerment in women. Implementation of the brand to create a highly effectively website and digital eco-system.
We devised a Launch Branding and Marketing Strategy to provide a series of strategic directions to launch Women’s Money Forum in the field of women’s financial literacy and investments. We identified key target markets and Buyer Personas; devised the product matrix offering with membership, events, webinar and training programs for WMF to anchor its brand as THE authority in their space; designed its logo and website and created a digital eco-system to drive traffic.
Our Marketing Strategy ignited a fast-growing online and offline movement for women who want to become financially literate and independent. Womens Money Forum attracted a lot of media coverage with repeat TV interviews on Channel 9.