Do you ever flip through a local business magazine or read an online article about a thriving business and just think “I wish I could do what they did. I just don’t know where to begin!"
If this feeling is familiar to you, then you would definitely benefit from putting a brand marketing strategy in place.
Statistics tell us that for every dozen or so small businesses that start up, few will still be standing a year later. The failure rate for small businesses is very high and as a business owner you might feel that you need to remain in complete control of all aspects of your business. But by letting someone assist you with your brand marketing strategy you can take steps to prevent this from happening.
A brand marketing strategy takes all the essential elements of your brand and translates them into a competitive positioning that can be brought to life for your potential and current customers. A brand marketing strategy ties everything together at every stage and gets everyone involved in your business on the same page. You cannot set a goal and then go about achieving it without have some sort of strategy in place!
A simple way to understand the value of a great brand marketing strategy is to think about the last time you had a great experience interacting with a business or brand. Chances are that it could have happened in response to a complaint you made about a product or service you weren’t happy with. If your overall experience was a good one then you probably experienced the brand fulfilling its promise and living out its values – from the staff you interacted with to the apology you received.
None of the above could possibly occur without a strong brand marketing strategy in place. It ensures that no matter how a person interacts with a brand, that they get a consistent message and that the brand performs as expected.
Making sure that every single aspect of your business follows a strategy can be a daunting task, which is why Vim + Zest offers businesses the chance to have a working brand marketing strategy put into place for them. This will help you map out where you want be and tie your business together so that every element is moving in the same direction. Once this is done, meeting your goals will become a much easier task!
If this feeling is familiar to you, then you would definitely benefit from putting a brand marketing strategy in place.
Statistics tell us that for every dozen or so small businesses that start up, few will still be standing a year later. The failure rate for small businesses is very high and as a business owner you might feel that you need to remain in complete control of all aspects of your business. But by letting someone assist you with your brand marketing strategy you can take steps to prevent this from happening.
A brand marketing strategy takes all the essential elements of your brand and translates them into a competitive positioning that can be brought to life for your potential and current customers. A brand marketing strategy ties everything together at every stage and gets everyone involved in your business on the same page. You cannot set a goal and then go about achieving it without have some sort of strategy in place!
A simple way to understand the value of a great brand marketing strategy is to think about the last time you had a great experience interacting with a business or brand. Chances are that it could have happened in response to a complaint you made about a product or service you weren’t happy with. If your overall experience was a good one then you probably experienced the brand fulfilling its promise and living out its values – from the staff you interacted with to the apology you received.
None of the above could possibly occur without a strong brand marketing strategy in place. It ensures that no matter how a person interacts with a brand, that they get a consistent message and that the brand performs as expected.
Making sure that every single aspect of your business follows a strategy can be a daunting task, which is why Vim + Zest offers businesses the chance to have a working brand marketing strategy put into place for them. This will help you map out where you want be and tie your business together so that every element is moving in the same direction. Once this is done, meeting your goals will become a much easier task!
Contact us today to see how we can help you!
