So much of our personal identity is defined by our relationships with others. When it comes to brands, things are no different, which is why brand positioning is so important.
Growing up in a family, many of us took on roles or nicknames, whether we liked it or not. There is the quiet one, the smart one, the naughty one or the funny one in every family unit or group of friends. This shapes how people expect us to act and react to certain things and what is expected from us on a day to day basis.
Brand positioning is similar, but instead of dealing with one or two family members we are dealing with a massive market of competitors. It is brand positioning that allows us to differentiate ourselves from the crowd.
When Richard Branson first entered the marketplace with his Virgin brand of products, there was not one thing he was offering that hadn’t already been done before. He wasn’t reinventing the wheel with Virgin Airlines or Virgin Mobile. Instead what he did was position the brand as a cheeky, irreverent companion to the consumer, something that no other brand was doing at the time. This paid off, and to this day people still see the Virgin brand as a brand for people who push the envelope.
It’s not easy to position your brand. After all, you spend so much time and energy in just making your products and services great that you probably haven’t thought much about what position they take in the market in relationship to your competitors. But this brand positioning can mean all the difference, especially when the stakes between you and your competitor are high and you need that extra push to get ahead.
Your brand positioning depends on your target audience and their budget. If you are offering the market something that doesn’t have another close competitor then this is easy, but not so much when you are entering a saturated market.
There are many questions you can ask yourself when considering your brand positioning. What is the core personality of your brand? What is one thing that it offers that others don’t? How would it eventually like to be seen in 10 years’ time?
You can ask yourself these questions, or get brand positioning experts to help you. Vim + Zest have helped dozens of businesses just like yours to position themselves in the marketplace and with great results, so you can trust them to position your brand expertly!
Growing up in a family, many of us took on roles or nicknames, whether we liked it or not. There is the quiet one, the smart one, the naughty one or the funny one in every family unit or group of friends. This shapes how people expect us to act and react to certain things and what is expected from us on a day to day basis.
Brand positioning is similar, but instead of dealing with one or two family members we are dealing with a massive market of competitors. It is brand positioning that allows us to differentiate ourselves from the crowd.
When Richard Branson first entered the marketplace with his Virgin brand of products, there was not one thing he was offering that hadn’t already been done before. He wasn’t reinventing the wheel with Virgin Airlines or Virgin Mobile. Instead what he did was position the brand as a cheeky, irreverent companion to the consumer, something that no other brand was doing at the time. This paid off, and to this day people still see the Virgin brand as a brand for people who push the envelope.
It’s not easy to position your brand. After all, you spend so much time and energy in just making your products and services great that you probably haven’t thought much about what position they take in the market in relationship to your competitors. But this brand positioning can mean all the difference, especially when the stakes between you and your competitor are high and you need that extra push to get ahead.
Your brand positioning depends on your target audience and their budget. If you are offering the market something that doesn’t have another close competitor then this is easy, but not so much when you are entering a saturated market.
There are many questions you can ask yourself when considering your brand positioning. What is the core personality of your brand? What is one thing that it offers that others don’t? How would it eventually like to be seen in 10 years’ time?
You can ask yourself these questions, or get brand positioning experts to help you. Vim + Zest have helped dozens of businesses just like yours to position themselves in the marketplace and with great results, so you can trust them to position your brand expertly!
If you are interested in our Brand Positioning approach why not get in touch.
Find out how we can optimise your business by contacting us today to see how we can help you!
Find out how we can optimise your business by contacting us today to see how we can help you!
