Digital Marketing

Maximise Return On Investment with a Strong Digital Marketing Strategy
Build awareness. Drive quality traffic to your website. Generate sales.

Our highly experienced Digital Specialists deliver results-driven campaigns across Search Engine Marketing (SEM), Search Engine Optimisation (SEO) and Social Media to grow your audiences and maximise sales. Our strategies are sequentially built from a system that works.

OUR DIGITAL MARKETING
CAMPAIGNS DELIVER
RESULTS

Tailored data-driven digital marketing strategies

  • We dive into the data and identify new opportunities
  • We design and optimise your website for lead generation
  • We plan, execute and measure paid media campaigns
  • We create compelling SEO keyworded content to drive website traffic
  • We create and schedule social media plans that maximise reach and engagement

Advertising techniques for Lead Generation

1. Audit and Strategy

We’ll review your website and current Adwords campaigns (if applicable) to access campaign structure, performance and identify what changes need to be made. This will also include a competitor analysis where we’ll review keywords, positioning and messaging to identify new opportunities for your campaign(s). We’ll then create a detailed strategy focused on maximising performance.

2. Search Engine Marketing (SEM)

Accelerate your business by increasing traffic to your website and driving conversions through Google Adwords. We design, implement and manage tailored SEM campaigns for businesses that maximise visibility and return on investment by driving quality customer leads.

3. Campaign Set Up

We’ll set up a new Adwords account for your business (if applicable) or update your current Adwords campaign with the approved strategy. This includes campaign settings, target ad groups, keyword research, ad curation and tracking.

4. Ad Copywriting

Our experienced copywriters will create tailored ad copy variations that maximise performance.

5. Landing Page Design

Our professional design team and copywriters will create a specific campaign landing page to optimise campaign performance.

6. Ongoing Optimisation

We’ll create a testing plan and will continuously monitor and optimise the campaign(s) to ensure your campaign is continuously maximising performance. This includes keyword research, ads refresh and A/B landing page testing and monthly reporting.

Thank you for all your hard work for us this year and every year – it is so much appreciated… I will always recommend you as the number one publicity and marketing guru for arts organisations!

KATE LIDBETTER

SYMPHONY SERVICES INTERNATIONAL

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