Build your audience and accelerate your business with a strong marketing plan
Strong strategy is the essential ingredient in a robust Business Plan. In drafting your Marketing Strategy, we focus on your key business objectives and the actions needed to achieve them. We research how your business works in your target markets, recommend a new Marketing Mix and the tactics to achieve your marketing objectives.
At Vim + Zest, our expertise puts your business front and centre with:
- Data-driven design
- Measurable digital and social marketing tactics
- Visually-impactful creative: imagery, photography, video
- Persuasive SEO content
Marketing Strategy: The Customer Pathway to Purchase and Marketing Funnel
Increase online traffic and drive sales with a strong Lead Generation Strategy. Through data analysis we map your audience behaviours and plot their Buying Pathways. We design your Marketing Funnel to build market awareness, drive engagement and accelerate conversions (sales, bookings, signups).
With these foundations set, we devise clever campaigns with compelling design and content.
Data-Driven Marketing Strategy
We use data-driven analysis for insights into your audience and competitor set to locate new opportunities. We then determine your unique selling point and suggest new product or service offerings.
We write your Marketing Strategy according to the 5 Ps of your Marketing Mix:
- Product: What are you selling and what's the unique selling point?
- Price: What's the cost of what you’re selling, compared to your competition
- Place: Where will your products or services be sold?
- Promotion: How does your market know about your services or products
- People: Who delivers or presents your services or products?