PR + Social

Instagram, Facebook, LinkedIn and PR
Social and PR that delivers business results, not just vanity metrics

Social Media and PR are designed to build awareness and engagement, which ultimately drive sales, bookings and sign-ups. Your Social and PR campaigns are created to reach new markets, build your business brand, generate awareness, grow your tribe and engage them.

Strong data and strategic design are what drives campaign excellence. Clear strategies inform the initial planning. Captivating visuals and compelling copy build the engagement. Analysis and optimisation propel the success.

Elements of Byron Instagram

DRIVE SCALE
AND BUILD YOUR TRIBE
WITH VIM AND ZEST

Leveraging Social Media Marketing power to outshine your competitors

Our Social Media Marketing campaigns take Social from humdrum to envy. We create captivating content that entertains, informs and inspires your audience. We engage and grow your tribe with strategic search-based content and data-driven optimisation.

Our paid campaigns improve the ROI on Instagram, Facebook and LinkedIn ad spends.

Your overwhelm is replaced with ease. Your Social Media is expertly managed. Your business grows.

Media headlines build your business

Being highlighted in the media gives you far more credibility than any advertisement will ever convey. When your business is featured on television, in newspapers or magazines, you quickly become influential. Word is out there. People know about you.

You’re endorsed by a powerful third party – the media – and you have amazing social proof and content to amplify.

Working with us you’ll get:

  • Quality media coverage. Priceless social media opportunities
  • Confidence to ace media interviews. Intensive media training
  • Access to one hell of a little black book of media contacts

During my time as CEO and then Artistic Director of World Orchestras, I was enormously impressed by Trudy Johnston’s dedication to her work. She is a true star in the world of publicity.

TIMOTHY WALKER AM

CHIEF EXECUTIVE AND ARTISTIC DIRECTOR, LONDON PHILHARMONIC ORCHESTRA

Working with the highly professional, energetic and hard-working team at Vim + Zest has been a really positive experience for us all at UQP. In recent months they have worked with us to develop an effective, targeted publicity campaign …. received the strongest and widest-ranging media presence. The team have also shown the highest level of author care for Linda. We couldn’t be more delighted in the results and look forward to a long association.

MEREDENE HILL

MARKETING MANAGER, UQP

Trudy Johnston is rare in the publicity world. She's caring, considerate and sensitive, utterly professional and committed, highly respected, and well-connected to boot! What more can one ask?

PIERS LANE

PIANIST, BBC MUSIC PRESENTER AND ARTISTIC DIRECTOR, THE AUSTRALIAN FESTIVAL OF CHAMBER MUSIC

You gals are amazing! Well done on all of your great PR work – the great stories and clippings just keep coming!

SANDY SHAW

EVENT MANAGER, SIDNEY MYER PERFORMING ARTS AWARDS

Trudy offers a powerful, clear, easy to understand insight into the function and process of public relations.

WILLIAM WHITECLOUD

AUTHOR/FACILITATOR, THE MAGICIAN’S WAY

Be influential.
Make headlines.

WORK WITH US