The vast majority of us write a little every day But there is a reason that people hire professional copywriters to compose their website, brochure, direct mail and other marketing text...
Their words deliver strong return on investment.
Copywriters have trained and amassed working experience in making every word count in the quest to get your audience to act. You might want them to sign up to a newsletter, donate to your cause or buy your product or service.
There is an art to persuading them to do so through the power of words. From the desk of copywriters with a combined experience of more than 35 years and experience in delivering masters-level University education in the field come the following 10 Commandments of Copywriting.
Follow these and you could very well find the pearly gates of utterly compelling, action-inducing copy opening us before you: