What they needed help with:
Pantera Press, an Australian publisher of quality fiction and non-fiction books launched in 2010, a time when the book publishing industry went through major changes.
What we did:
We devised a multi-focal media campaign that integrated with all marketing initiatives. We pitched review and preview stories based on the book, subject matter, author profiles, setting, context and imagery.
The Result:
The media campaign over 4 years yielded excellent results and Pantera Press received excellent media exposure. The 2010 launch year paved the way for a consistently high level of media attention.
In its first year of operation, 5 out of 6 Pantera Press titles were reviewed in The Sydney Morning Herald and 4 out of 6 were reviewed in The Australian, with many more media outlets reporting on Pantera Press titles and interviewing authors. An incredible result.
The high level of media coverage during the 4 years we publicised Pantera Press’s books and authors saw the Pantera short-listed as Small Publisher of the Year in 2013 & 2014 at the Australian Book Industry Publishing Awards.
In its first year of operation, 5 out of 6 Pantera Press titles were reviewed in The Sydney Morning Herald and 4 out of 6 were reviewed in The Australian, with many more media outlets reporting on Pantera Press titles and interviewing authors. An incredible result.
The high level of media coverage during the 4 years we publicised Pantera Press’s books and authors saw the Pantera short-listed as Small Publisher of the Year in 2013 & 2014 at the Australian Book Industry Publishing Awards.
“We really appreciate all the work you’ve done with us so far, in helping us grow and getting the Pantera name out there. It’s always an absolute pleasure working with you.”
Alison Green, CEO Pantera Press
Alison Green, CEO Pantera Press
