Personal Branding: Start-Up

Creating a Personal Brand for Start-Ups

Creating a Personal Brand is essential for your start-up to grow and thrive. Problem is you’re busy juggling your services with managing cashflow, social advertising and website development. Time and funds are tight, but you do need a strong profile boost. You’re in the right place. We’re the Personal Branding specialists to help you.

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Henry Wadsworth Longfellow

We judge ourselves by what we feel capable of doing.

Others judge us by what we have already done.

How to Build Your Personal Brand: Foundations, Definition and Amplification

Vim + Zest’s Personal Branding for Start-Ups is a self-guided program that works. We support you to attain clarity, definition and get started in building your Personal Brand. We assist you to create strong foundations, plan well, be authentic and consistent.



We guide you to build your Personal Branding foundations by identifying your top three target markets and create your Buyer Personas.



Through the latest data-systems, we support you to define your Profile (who and what you are, your WHY), Key Messages and focused image stylisation.



We provide a Social Media and Content Plan template to enable you to implement your Strategy and develop your Personal Brand.

Senior-skilled and Internationally Experienced to Benefit Start-ups.

After 25 continuous years of international media, PR and Personal Branding experience, including teaching at Masters level at University, we know how to build an authentic profile.

Our work precedes us. We get quality results for our clients. We were invited to work for the Sydney 2000 Olympics, Sydney Symphony, Museum of Contemporary Art and many others. You only get approached like this when you’re very good at what you do.

Work with us

Working with Trudy and the Vim + Zest team has possibly been the best thing that has ever happened to my business. After feeling really lost with what my brand was and not knowing how I could scale it, I now know exactly what I need to do and where I am headed.



I got a lot out of it… and wow Trudy’s brain… if only I was that fast!



Don’t do this unless you wish to be very, very busy and to grow your business at an amazing rate!



Support in Building Your Personal Brand
How we work with you

Our proven 6 step methodology supports you to define and amplify your Personal Brand so you build your profile and enterprise.

  • 01. Clarity in Target Markets
  • 02. Development of Buyer Personas
  • 03. Data-driven Competitor Analysis
  • 04. Identification of your Unique Voice
  • 05. Social Media Recommendations
  • 06. Imagery and Visual Style Guidelines

Build your Personal Brand.
Accelerate your Start-Up.

Work With Us