Byron Business Events Bureau
Be inspired. Byron is Australia’s newest conference and business events destination. The region is rich with fresh, innovative ideas, prolific creativity and deeply-connected wellness. Byron is where ideas are born and home to inspiring, award-winning businesses.
- Byron Business Events Bureau
- Professional Services, Tourism
- Marketing Strategy, branding, web design, SEO copywriting, creative design, social media, PR
WHAT THEY NEEDED HELP WITH
A full Marketing Plan with campaign implementation to develop and launch the Byron Business Events Bureau brand in its key target market areas. To position Byron as the destination of choice for conferencing and business events.
WHAT WE DID
Devised and launched a strategic Marketing Plan starting with a target audience and competitor analysis. We then created a strong brand identity through logo design, print and digital collateral, and wrote SEO keyworded website copy to optimise visibility.
We launched a tactical campaign, generating awareness and capturing website leads through highly targeted digital advertising, niche email marketing and trade magazines. We created long-form SEO content, designed a targeted email strategy and amplified their social media presence. We conducted pre-and post-campaign Market Research and executed a national PR campaign with Mega Famil to gain coverage.
We launched Byron as a growing hub of business excellence and innovation: where ‘cool’ business is done in a highly aspirational leisure destination.
We achieved 2nd position in our Google AdWords campaign, high levels of media coverage, excellent in-depth survey responses from target market and good market penetration through LinkedIn.