Lachlan Wilson’s natural genius lies in simplifying project complexity and supporting individual people’s leadership through their mastery of systemic processes. He’s engaged to deliver project support and outcomes, across 6 sectors and for Australia’s largest infrastructure and telecommunications projects.
- Lachlan Wilson
- Professional Services, Project Management, Engineering
- Personal Branding, Web Design, Copywriting, Social Media Strategy, Content Generation
WHAT HE NEEDED HELP WITH
A Personal Branding Strategy and campaign, complete with logo, photography, a new website that articulates Lachlan’s senior level Project Management skill, experience and expertise.
WHAT WE DID
We intensively workshopped Lachlan’s Personal Brand with him, created a visual communication strategy for him, built a stunning new search-driven website that positioned him as a leader in his field. The key messages and SEO-informed website copy speaks to both a specialist and layperson audience, across multiple industry sets.
The attainment of a career goal where Lachlan secured 3 roles, one of which he took and a website that sets a benchmark for an approachable, authoritative leader in a highly competitive arena.