Nicole was a former naturopath and acupuncturist with 15 years of clinical experience who changed her career pathway to become a building biologist after noticing a strong correlation with many of her patients’ illnesses and health hazards in their home. Nicole is the author of the best seller Healthy Home, Healthy Family, founder of the Australian College of Environmental Studies is currently completing her PhD.
- Nicole Bijlsma
- Personal Branding, PR campaign
WHAT SHE NEEDED HELP WITH
In 2011 she released Healthy Home, Healthy Family (now in its 3rd addition) to educate people so they can make informed choices about the products they use and reduce exposure to hazards in the home.
WHAT WE DID
Our targeted publicity campaign strategy focused on the specific ways people could make their homes less hazardous, rather than announcing the release of the book itself.
We took the hot topics of BPA plastics, mobile phones and electro-magnetic frequencies, smart-meters and pregnancy hazards to make our story relevant to everyday people. Media were responsive to the informed and practical perspective we offered.
Nicole Bijlsma has become a Thought Leader for how to have a ‘healthy home’ and minimise hazards in the home. We couldn’t be more thrilled for her.
Our campaign was a stellar success. Nicole is now a media authority with over 20 television interviews – Sunrise, The Morning Show and The Project; she is a columnist for Body + Soul (print readership – 6 million people per week, online – over 1 million per month).…