Phuong Uyen Tran
WHAT THEY NEEDED HELP WITH
To build the Personal Brand and introduce Phuong Uyen Tran, Deputy CEO of Tan Hiep Phat (THP) and author of Competing with Giants (ForbesBooks) to an international audience, engage them with content and drive book sales.
WHAT WE DID
A four-day workshop in Vietnam to strategise Phuong Uyen Tran’s Personal Brand, voice, style and visual presentation, messaging, content which embodied the mix of ‘East’ and ‘West’ that is uniquely her own, and show her as a credible, sassy millennial Harvard-educated female business leader on the rise. We strategised a global media campaign to secure coverage and speaking engagements in USA, UK, Ireland and Australia and managed a global team.
The Personal Branding for Phuong Uyen Tran for the Competing with Giants has achieved a solid online launch that anchored an image of her as a strong millennial leader on the rise.
The global media campaign achieved significant international Tier One media coverage, including forbes.com, Recruiter.com, Daily Mail (UK), BBC Business Matters (international), The Sunday Business Post (Ireland), The Irish Examiner, businessandfinance.com, ABC TV, news.com.au, Smart Company, Women’s Agenda.
Speaking engagements included Harvard and Babson College (Boston), Asialink, (Melbourne and Sydney), Smurfit Business School and Talent Garden (Ireland).