When Toni Childs first burst onto the music scene in 1988, her unique, powerful voice set her far apart from other singers. What really established her as more than just an iconic voice was her powerful, honest, revealing songwriting. Fast-forward many years, albums and many performances later, she’s an artist loved by many.
- Toni Childs
- Personal Branding, Public Relations Campaign
WHAT SHE NEEDED HELP WITH
Three times Grammy nominee and five times Platinum internationally best-selling artist Toni Childs’ re-launched her musical career with a new album, a national tour and launch of body products range.
WHAT WE DID
We re-launched singer Toni Childs’ international profile after a 20 year musical exile, (she disappeared from public life with the diagnosis of Graves Diseases) after a stellar early first half of her career.
Her comeback tour was a hugely successful with full houses and raving fans. Her new album Keep The Faith sold well and fans loved her body-care range. We worked with Toni for the next 6 years to publicise her national Australian tours.
Toni worked hard. Really hard. We kicked off her national tour with over 80 media interviews. She had 7 television interviews, over 42 radio interviews and many print interviews with coverage in The Good Weekend, Marie Claire, Virgin inflight Voyeur, Australian Women’s Health, The Weekend Australian, Who magazine, Body + Soul, The Sunday Telegraph, The Sydney Morning Herald, The Courier Mail, The Sunday Mail, The Age, The Herald Sun and a lot more.